Our Vision
"Supporting Every Runner's Journey: A Fun, Inclusive and Welcoming Destination for Passion, Performance, and Community."
Our Mission
Inclusivity and Diversity
We aspire to create an inclusive space where every runner, regardless of age, background, or ability, feels welcome. Our vision promotes diversity in the products we offer, the events we host, and the stories we share. We celebrate the uniqueness of each individual's running journey.
Holistic Runner Support
Beyond the sale of products, our vision includes providing comprehensive support for every runner's journey. This support spans expert advice, personalized fittings, and access to resources that encompass training, nutrition, and injury prevention, ensuring a holistic approach to running success.
Passionate Community Building
We envision our store as the heartbeat of a passionate running community. A place where individuals come together, share stories, and foster a collective enthusiasm for the sport. Our goal is to inspire a sense of camaraderie that transcends the act of running itself.
Curated Product Excellence
At the core of our vision is a commitment to excellence in performance. We aim to offer a meticulously curated selection of cutting-edge running gear, footwear, and accessories that
cater to the diverse needs of runners, from beginners to seasoned athletes. Every product on our shelves reflects our dedication to quality, functionality, and the latest advancements in running technology.
Environmental Stewardship
As custodians of the environment, we are committed to sustainable practices. Our vision includes sourcing eco-friendly products, minimizing waste, and promoting environmental awareness within our community. We believe in the importance of preserving the natural spaces that runners cherish.
Employee Health
We prioritize the well-being of our employees, recognizing that a healthy and fulfilled team is essential to our collective success. We are committed to providing resources, support, and initiatives that empower each team member to achieve and maintain optimal physical and mental health, creating a workplace where everyone can thrive both personally and professionally.
Customer-Centric Experience
Central to our vision is the delivery of an unparalleled customer experience. We aim to create a warm, inviting atmosphere where each customer feels valued and supported on their running journey. Our knowledgeable and passionate staff are dedicated to exceeding expectations.
Positive Social Impact
Beyond the walls of our store, we envision contributing positively to the broader community. This includes supporting local non-profits, organizing community events, and using our platform to raise awareness about the transformative power of running.
Our Team
Caitlin
Hometown: Born in Nanaimo hospital but grew up in Errington, BC
Current shoe: Inov 8 Trail Talon for trails and excited to see what is coming this Spring! Also wearing Saucony Endorphin Speed on the road
Fav route:one of my favourite routes is a trail along the river in Errington. In Cumberland some of the trails I love are Amore, THC, Steam Donkey and Bronco's perseverance.
Dream Event: I would love to do a destination race somewhere like Italy or France or like a hut to hut run through the mountains in Europe.
Derek
Hometown: Born in Kitchener, ON, but consider Victoria, BC my hometown
Current Shoe: Not loyal to brands (shhh!) and I love trying new shoes. I'm rockin' Norda 001 for 50k+ distances and Norda 002 for shorter distances these days. For road, I'm a fan of the Saucony Endorphin Speed. Altra Fwd Experience and Saucony Shadow 6000 for everyday wear all day long.
Fav Route: DCDH + Miners in Cumberland for hill repeats and Sobo No Michi as a steady threshold workout. Albert Ed for an adventure day. Comox cruises with the Run to Beer Crew is always enjoyable.
Dream Event:Anything staged. I'm a sucker for back-to-back races, ideally different courses and distances for full experience. I prefer more elevation over runnable terrain. Would love to spend more time adventuring abroad.
Doug
Hometown: Born in Kitchener, ON, but an Okanagan boy growing up.
Current Shoe: Norda 001 for med-long trail days, Saucony Kinvara Pro for roads, and lots of other shoes making guest appearances.
Fav Route: Being new to the valley, I’m still exploring lots of areas and trails. No final verdict! Roads: “Lazo Loop” is a fun one! Wind, ocean, airplanes.
Dream Event: To represent Canada in any event! (cycling, triathlon, run, etc).
Kim
Hometown: Born in San Diego, CA, but Alaska is my home in my heart.
Current Shoe: Altra FWD Experience, Saucony Endorphin Speed 3 & Peregrine 13
Fav Route: Ah, loaded question... Blasting any long, flowy downhill (ex. Broadway, Bear Buns) in Cumberland. 400s at the Vanier track when I'm feeling speedy. My favorite long run route memories are on the "tour of anchorage trail" in Alaska with my cross country teammates. In the winter, the packed, groomed snow is heavenly and the local bear/mosquito population keeps you on your toes in the summer. I love me a good ol' SoCal strand run as well; typically pier to pier.
Dream event: a long form, rugged beer mile... So essentially a short and sweet trail 'race' that requires participants to finish a beer at each checkpoint before advancing. More realistically, a trail relay that incorporates different length/terrain legs with good friends!
Lance
Hometown: Born in Cumberland BC and back in the Comox Valley after years in Montreal, Dawson City, Vancouver and New Mexico.
Current Shoe: Saucony Endorphin Speed 3, Scarpa Golden Gate ATR, Craft Nordic Speed 2
Fav Route: Trails: Upper Puntledge rolling paths; Roads: as a compulsive heatmapper, a new route every time!
Dream Event: Lake Windemere Aquathlon, Valenica Marathon, Bosphorus Cross-Continental Swim
What Customer Say About Us
"Great customer service! My partner and I came in looking for advice about trail running shoes, and the representative (I am so sorry I forgot your name!) was so knowledgeable, kind, and patient as we hemmed and hawed about fit, style, colour. We walked out with two pairs of runners and are very happy with our purchase. Thank you!"